Technology

At CROC Beauty, we believe styling should never compromise hair health. Every product we engineer is built on advanced, science-driven technology designed to not only style, but also nourish and protect your hair from long-term damage.

Pico Infrared™: Deeper Penetration for Damaged Hair Recovery

Our proprietary Pico Infrared™ Technology delivers ultra-fine far-infrared wavelengths that penetrate deep into the hair shaft, heating hair from the inside out. Unlike traditional heat that scorches the outer layer, Pico Infrared technology seals moisture into the cuticle, minimizing frizz and promoting long-term health. This technology powers our infrared hair dryer for damaged hair and plays a key role in making our flat irons among the best infrared hair straighteners available today.

For those looking to restore fragile strands, our tools provide a hair straightener for damaged hair recovery experience — gently styling while preserving the internal structure of the hair.

Black Titanium Plates & Ionic Technology: Smooth, Shiny, Long-Lasting Styles

CROC flat irons feature our signature Black Titanium Plates for consistent heat distribution and ultra-smooth glides that reduce breakage. Built-in ion generators turn every pass into an ionic hair straightener for damaged hair, releasing negative ions that neutralize static, fight frizz, and lock in shine.

Whether you're seeking the best hair straightener for for curly & damaged hair, the best keratin hair straightener for styling, or a flat iron that won’t burn hair, CROC tools deliver professional results with every use.

Advanced Heat Control for Every Hair Type

CROC flat irons and dryers include smart temperature control and rapid heat recovery, allowing you to adjust heat levels for your specific hair type. This ensures precise styling while offering a no heat damage hair straightener experience — perfect for those concerned about repeated heat exposure. From fine to coarse textures, you’ll achieve smooth, lasting styles without sacrificing the health of your hair.

Engineered for Recovery — Beyond Just Styling

In addition to our flat irons, CROC's technology extends across our full tool line — including our curling iron for damaged hair. Every tool is designed to minimize heat stress while delivering consistent, salon-quality results. Whether you’re smoothing, curling, or drying, CROC protects your hair while creating the styles you love.